Should You or Should You Not Put Your Prices on Your Website?

If you’re a cake business owner, you’ve probably wrestled with this question before: Should I put my prices on my website? The fear is real—you don’t want to scare away potential customers, right? But at the same time, you’re tired of attracting people who have unrealistically low cake budgets. Look, I get it. It’s frustrating when someone expects a three-tiered cake for $150.00 (and let’s be honest, someone in your town probably will take that order!).

Cake pricing is a sensitive subject in the cake community and may be a sensitive topic for you personally. You don’t want to scare your customers away and at the same time, you want to appropriately charge for your products. The price of your cake really determines if a customer will book their cake with you or choose the competition over you.

Here’s the truth: Not only should you put your prices on your website, but I’m going to tell you exactly why it’s essential for the success of your business. Let’s break it down.

1. You Attract the Right Customers Who Will Pay Your Prices

Yes, you want to scare budget customers away! That might sound counterintuitive, but the reality is that people who aren’t willing to pay your prices will waste your time. It’s better to filter them out from the start rather than go through a long back-and-forth conversation, book a cake consultation, only to find out they don’t have the budget for your cakes.

There’s nothing more annoying than a customer who says, “I love what you created for us! But unfortunately, the cake is outside of our budget. Sorry!”

If you keep hearing “Your Cakes are Too Expensive” I have a guide that will help. Download my free ebook that has why customers keep saying this and what you can do about it. It’s free and located inside the Cake Business Resource Library.

When you put your prices on your website, you set clear expectations for your customers. People who aren’t comfortable with your pricing won’t reach out, and that’s a good thing!

This means:

You save time by not responding to inquiries from people who will never book with you.
You attract customers who are actually willing to pay for your work.
You avoid frustrating conversations with customers who try to negotiate your prices down.

Most customers don’t want to waste their own time, either. If they see pricing on your website that aligns with their budget, they’re far more likely to reach out and book with confidence. Transparency benefits both you and your potential clients.

2. Put Your Minimum Cake Order Pricing on Your Website

A minimum order price is a fantastic way to establish boundaries for your business. If you don’t want to take orders below a certain amount, you need to make that clear and own that decision in your business. When you have a cake minimum, you are letting customers know how much money they need to pay you for an order.

Some customers want a $24.00 cupcake order, some want a $250 wedding cake order. Some customers will also pay $900+ for a wedding cake. Putting your cake mimimim on your website will filter out the customers, which is an awesome thing.

Where to Display Your Minimum Pricing:

Your Frequently Asked Questions (FAQ) page
Your main pricing page
Your first response email when customers inquire about your cakes

By putting your minimum order pricing in multiple places, you ensure that customers are well-informed before they even contact you. This avoids awkward conversations where you have to explain why you can’t take their $250 order to feed 150 people. If a customer sees your pricing and still reaches out, it’s likely because they are willing to pay what you charge.

Trust That Customers Will Pay Your Prices

One of the biggest hurdles for cake business owners is confidence in their pricing. If you’ve calculated your prices correctly (factoring in ingredients, time, overhead, and profit), you need to trust that the right customers will pay.

The reality is that people will pay for high-quality, custom cakes. There’s a reason people shop at luxury bakeries and high-end cake designers—because they value the quality, experience, and expertise behind the cake. If you undervalue yourself, your business won’t be sustainable and you are really running a glorified hobby business that isn’t making any money.

3. Be Confident in Your Pricing

Confidence is everything in business. If you aren’t confident in your pricing, your customers will sense it from a mile away. When you hesitate to state your prices or feel guilty about charging what your cakes are worth, potential customers will pick up on that energy.

Why Confidence in Pricing Matters:

If you’re unsure about your prices, customers may try to negotiate or push for discounts.
Being firm about your pricing establishes credibility and professionalism.
Confidence reassures customers that your cakes are worth the investment.
It allows you to build a consistent pricing structure and avoid undercharging.

Many cake business owners fall into the trap of taking any order at any price just to secure a sale. But in the long run, this can hurt your business and even burn you out. When you are confident in your pricing, you will:

Attract customers who are happy to pay what you charge.
Stop second-guessing your prices.
Feel empowered to say no to low-budget orders.

Strengthen Your Pricing Confidence

If you’re struggling with pricing confidence, here are a few things that can help:

Know your worth: Remember that your skills, time, and effort deserve fair compensation.
Educate your audience: Show customers what goes into making a custom cake (ingredients, design work, hours of labor, etc.).
Practice stating your prices confidently: The more you do it, the easier it becomes.
Surround yourself with like-minded business owners: Connect with other cake decorators who understand the value of pricing appropriately. Even if it’s not in your local area, you can find these communities online and even create relationships with cake business owners around the world.

4. Transparency Builds Trust With Customers

Customers appreciate honesty and clarity. When they visit your website and see straightforward pricing, they know exactly what to expect. This transparency helps to build trust between you and your clients.

Imagine this scenario: A customer visits your site, loves your cakes, and decides to inquire about pricing. But instead of finding any pricing information, they have to send an email or fill out a form. They wait for a response, only to discover that your cakes are way out of their budget. Now, they feel like their time has been wasted, and you’ve spent time answering an inquiry that was never going to convert into a sale.

By having clear pricing on your website, you eliminate this unnecessary back-and-forth. Customers who can afford your cakes will reach out, while those who can’t will move on without wasting anyone’s time.

Still struggling to book more customers and charge the prices you deserve for your cakes? I have just the thing for you. Click here to access the FREE Cake Business Library here you will receive access to several eBooks, Guides, Checklists, and Templates to help you grow your grow your cake business, charge premium prices, and double your cake orders. Click here to access.

5. Setting Pricing Expectations Avoids Awkward Conversations

Let’s face it—talking about money can be uncomfortable, especially when customers expect a much lower price than what you charge. When you don’t list your prices upfront, you’re inviting these awkward conversations.

How many times have you had an inquiry that went something like this?

Customer: "I’d love a three-tiered wedding cake! How much would that be?"

You: "My starting price for wedding cakes is $800.”

Customer: "Oh… I was hoping to spend around $450. Can you do it for that?"

This puts you in a tricky situation where you have to explain your pricing and justify your rates. By listing your pricing online, you minimize these situations and only engage with serious inquiries.

6. It Saves You Time

As a cake business owner, time is one of your most valuable resources and something you will never get back. Answering endless pricing inquiries from customers who won’t book with you is a waste of that time. When your prices are clearly displayed, you:

Reduce the number of inquiries from people who can’t afford your cakes.
Spend more time on actual cake orders and growing your business.
Streamline the customer inquiry process and work with clients who would love to work with you.

The more efficient your inquiry process, the smoother your business will run, the more time you will save, and the happier you will be inside your cake business.

Final Thoughts: YES, You Should Put Your Prices on Your Website!

When you put your prices on your website, you are filtering out the wrong customers and attracting the right ones. You save time, avoid uncomfortable pricing conversations, and build trust with potential clients. Most importantly, you establish yourself as a confident, professional cake business owner. I understand that you don’t want to scare away a potential customer.

Customers already have a budget in mind before they book their wedding cake order and will most likely work with a cake designer who will fit their budget. If that means Susan who also does cakes across town takes a $500 wedding cake that feeds 200 people that will take several hours to design, that job is perfectly suited for Susan.

But for you, I know you can find the confidence within you to post your prices and trust the right customers will find your business and want to work with you. Put into practice the steps I included in this blog post and I assure you, you will be happy you did! Plus, you will feel good working on cakes where you are paid exactly what the cake is truly worth.

So don’t be afraid to be upfront about your pricing! It’s a win-win situation for both you and your customers.

I’d love to hear from you!

Do you list your prices on your website? Why or why not?

Drop a comment below!