3 steps to become a high end cake BRAND clients flock towards

I love watching cake businesses grow and watching cake designers I admire take their business’s to the next level.

It’s all that studying which allowed me understand how to get my business off the ground in such a short amount of time.

It also got me thinking about what separates cake designers who attract high end cake clients and those who don’t.

During my live workshop last week, Double your Bookings + Master the Cake Consultation which you can grab the replay now, I talked in detail about how you have to BE the high end cake designer and create a high end brand to attract those customers in.

High-end clients don’t plop into your business then BOOM, you have a high end cake brand.

If they did, you would already have them. #realtalk

You have to do a lot of small strategic steps that will separate your business from the rest of the competition into a high end brand.

Budget clients are attracted to your business because they actually believe youare the right cake designer for them.

There is something “budget” about your business they agree with. And something that repels high-end clients.

There are so many things you can do right now to transform your cake business to change the way you operate your bake business and BE the high end cake brand.

1. Photos Quality.

The images of your cakes means everything. That’s your product and your photos must look high-end, professional, and clean. The brightness, backdrop, quality of the photo can really take your business up a few notches.

Where are you taking photos of your cake? How are you editing your cake photos (or are you editing at all) ? Do your photos look professional like the event photographer took them?

Look into grabbing Lightroom my Adobe, some photo editing apps/programs to really clean up your photos. 

Photos can look yellow, too dark, lots of clutter in the background, just not look that great. 

You want your images to look FANTASTIC.

2. Your Website.

Your web presence is the number one place your potential clients “meet” you before they actually reach out to you. 

I’m about to review my Perfectly Price your Cakes Clients’ websites to change their business from budget brand to high-end next week!

Give an honest evaluation to your website and ask yourself, does this look high-end? Does my web presence look like a bride who wants to spend $1000+ with me? Does my website look professional?

Just be honest with yourself. That will really help you think about how you can change your web-presence so you can attract better paying clients.

3.  Business Relationships

Who do you mingle with in your industry? Do you have ANY relationships at all? 

Are you too scared or nervous to network with others in your area to take your business to the next level?

High-end Cake brands network with several professionals in their industry suchas high end planners, photographers, venues, florists, etc. And you want these people to refer their clients to YOU so you can book more clients and grow your cake business.

Do you know who the heavy-hitters are in your local area? The top planners, venues, vendors?  Those professionals refer their clients to the best cake designers. You want them to refer your business! 

Get out of your box and start to network with your industry. As soon as you know it, you will attract better paying clients and transform your brand.

I actually covered exactly how to use all of these steps plus 2.5 hours worth of content in my workshop I hosted last week, Double your Bookings + Master the Cake Consultation.

Being a high-end brand take lots of work on your end to attract the clients you really want to work with in to work with you.

Make the decision and decide to change the way you market and advertise your business. Being a high-end brand doesn’t matter what other cake designers think of you, it’s all about you attract clients who want to work with you exclusively. 

I got Fed up with my income so I did this instead in my cake business

I want YOU to be an empowered, savvy, fabulous cake designer who runs a profitable, money making machine…doing exactly what you love…designing cakes.

And that comes at a cost.

That means STOP doing things you currently do in your business now to get the business you want.

On my 3rd go-around with creating a food business, I wanted Aspen Charm to really work. I wanted my new baby to be my full-time gig. But for the LIFE of me, it was struggle getting the business off the ground.

looong nights of working, not making the money I wanted, trying everything to create a high-end luxury cake boutique yet I was still……a struggling hobby cake biz owner pretending to have this wonderful business. 

When I made the decision to stop playing small, stop hobby business-ing, and step into a full-time cake biz owner, that meant changing the way I behaved.

Here are some things I NEVER do in my business which allows me to have the full-time business I currently have.

1.  Ask other cake designer’s what I should charge.

Empowered business women don’t look to others and ask, “Aye, what would you charge for this cake?”  That’s code word for, “I don’t have any idea how to charge my worth so let me ask someone what she thinks.” Operate your cake business knowing that you know how to price your cakes to make profits, meet your profit margins, and grow your cake business. 

Also, the other reason I don’t ask is cake designers’ have their own income range for what they charge which varies per designer. One designer charges around $5.00 per slice while one charges around $8.00 per slice. While another charges $3.00 and thinks that’s what she’s worth. 

Do you see cake designers who charge $12 per slice ask others what to charge? hmmm no… 

2.  Compare my Design Skills

I used to do this sooo much when I was getting my cake business off the ground. I would think, “She’s better than me.” “I wish I could do that.” “I’m not as good as (insert a designer).” 

And my cake confidence would plummet. 

Self worth = Net worth. 

Confidence is the key indicator on how much you believe in yourself and how much money you will make. 

See, cake designers you are ‘jealous’ of as examples for how you can improve your craft. You have no idea how many hours someone has practiced to get good at cake design. Most likely, they’ve practice way more than you in that particular skill set.

So, take the time to get better at your craft but never compare yourself. Comparison is the thief of joy. Celebrate your gifts and how talented you are. 

3.  Do it Alone.

I was trying to get my business off the ground…alone. And doing it alone means no one to guide you to the business you want. 

I got mentors and coaches who helped me rapidly get my cake business off the ground and to show me how to triple my volume, increase my bookings, and teach me how to master selling, my craft to be a much better business owner and cake designer. 

You don’t have to do it alone. Getting mentors and coaches help you take the fast track to the business you want. 

Think of it this way, if you are satisfied with where your business is headed. Cool. But if you don’t change anything, what will make your business different? 

If you don’t change and get help I can guarantee you your business will NEVER change. #realtalk

4.  Book Cakes I HATE designing or cakes I suck at creating.

There are some types of work I don’t like to do. Period.

I didn’t create a cake business to work on cakes I don’t like. I created a cake business to do the work I love. So when a client asks me to do a cake I know I wouldn’t do a great job at, I send her to another designer who is better at me in a certain skill level.

You don’t have to take on orders you don’t want to do. You have a choice to work on orders or not. 

These mental adjustments really helped me stop the hobby biz and own a full-time business. 

Is there an area listed that you currently do in your business? Comment Below and let me know!