How to Wow Your Customers and Double Your Cake Orders
Doesn’t it seem like EVERYONE is starting a cake business?
I mean of course, cake is AWESOME and designing cakes can be fun!
However, what’s going to make you stand out from the rest of the competition?
What’s going to make you stand out?
What’s going to make you be THE cake designer people want to book their cakes for their special event?
What’s going to make you stand out from all the sea of cake designers who pretty much can do what do?
Well, the thing is, you have to be in the mindset of WOWing your customers through your customer experience.
In today's competitive cake market, you're not just selling cakes—you're selling an experience. As I've learned throughout my entrepreneurial journey, both in sales and as a cake designer, creating an amazing experience for your customers is what truly sets you apart from everyone else offering similar products.
This business philosophy is the foundation of long-term success. When you consistently wow your customers, you'll enjoy:
Returning clients who come back again and again
Regular referrals that bring new business without additional marketing
A strong, beloved brand that customers feel connected to
A thriving cake business that stands the test of time
Adding Value Beyond the Cake
The key to wowing your customers is thinking about how you can add more value that goes beyond the actual cake you're selling. Even when you're charging premium prices (yes, even for those $1000+ cakes that my clients consistently sell!), customers should feel like they're getting more than what they paid for.
Ask yourself: How can I add elements to the experience that make customers feel they're getting exceptional value? When clients believe they're getting a bang for their buck and love their experience with you, it will completely transform your cake business.
Elevate Your Cake Consultations
Since you'll have limited interactions with your customers throughout the process, you need to capitalize on every touchpoint—starting with your consultations. Think carefully about how to make your cake consultations and tastings truly memorable.
Consider these enhancements:
Offering complementary drinks or snacks during tastings
Creating a professional, beautiful presentation
Providing a thoughtful consultation experience that showcases your attention to detail
Adding special touches that competitors don't offer
Even if you're working from home, a small studio, or a co-op space, there are always ways to elevate the experience. Ask yourself: "How can I make my cake consultations stand out from everyone else in the industry?"
Cultivate Post-Sale Experiences
Many cake designers offer one-year anniversary cakes for wedding clients, but how can you take the post-sale experience even further? Consider these ideas:
Providing a dozen cupcakes for the couple to enjoy after their event, so they're not limited to leftover cake
Offering high-quality cake-cutting utensils they can use for years to come
Following up with thoughtful touches that make clients feel special long after their event
Think about ways to delight your customers after the main event is over. These moments create lasting impressions that lead to referrals and repeat business.
Cake sales still slow? I have just the thing! Download my FREE eBook, My Top 4 Strategies to Double your Cake Orders in your Cake Biz. Click here to download, it’s located inside the Cake Business Library.
Streamline Your Process
Make working with you an easy, seamless experience. Minimize back-and-forth communications and unnecessary questions by taking control of each interaction. Be the confident, empowered business owner your clients need.
When you demonstrate confidence and provide clear guidance throughout the process, clients feel reassured they've chosen the right cake designer. This means:
Getting all necessary information upfront
Setting clear expectations
Avoiding constant text exchanges and unnecessary changes
Standing firm in your processes and expertise
Be the professional who takes charge, rather than appearing uncertain or disorganized. Your clients will appreciate your leadership and expertise.
Implement these Strategies Today
Applying these principles does require thoughtful consideration of your specific business. Take time to evaluate your current process and identify opportunities for improvement. How can you make your cake business extraordinary? How can you wow customers so thoroughly that they choose you over competitors without hesitation?
This approach isn't just about charging premium prices—it's about delivering premium value that justifies those prices. When you truly wow your customers, charging $8-12 per slice becomes entirely reasonable because clients recognize the exceptional experience they're receiving.
Resources to Help You Succeed
To help you implement these strategies, I've created the Cake Success Library—a comprehensive resource filled with tools to build the cake business you want. You'll find:
Pricing checklists
Business growth strategies
Guidelines for running a high-end cake business (regardless of your location)
Methods for charging premium prices
The link to access the Cake Success Library right here and it’s FREE. I encourage you to take advantage of this valuable resource.
Ready to Wow your Cake Customers?
Remember, wowing your customers isn't just about making beautiful cakes—it's about creating memorable experiences from the first consultation to long after the event. By focusing on exceptional value, streamlined processes, and thoughtful touches, you'll build a cake business that stands out in a crowded market.
I hope this post has inspired you to think differently about your customer experience. By implementing these strategies, you can create a successful, profitable cake business that charges premium prices and keeps clients coming back for more.
What’s one thing you do in your cake business to make it a unique experience and WOW your customers?
Comment Down Below, I’d love to know!