Act Like the Successful Cake Designer You Want to Become
I want to share a concept that completely transformed my cake business in just a matter of weeks. It's something so powerful yet so simple that you might be surprised at how quickly it can shift your reality. So, what's this game-changing approach?
The Secret: Act Like the Cake Designer You Want to Become
I know exactly what it feels like to be in that frustrating place where you desperately want to grow your cake business, but:
The cake orders aren't coming in
Customers don't want to pay your prices
Clients aren't booking the wedding or celebration cakes you dream of designing
It's incredibly disheartening, and you find yourself caught in this endless cycle of wondering: "When is this going to change? Is my cake business always going to be like this? How can I make more money? How can I grow?"
Here's what I learned early in my cake business journey (thankfully!): You need to act like the person you want to become in your cake business.
Let me explain what I mean. Right now, there exists a version of you who has that dream cake business—booked solid for the wedding season, charging premium rates, creating the designs you love. That version of you is available right now, but there's a gap between where you are and where that version of you stands.
The only way to bridge that gap? Start acting like that successful cake designer today.
How to Embody Your Future Successful Self
When I realized this principle, I started asking myself some tough questions:
"How can I act like a cake business owner with a booked calendar when I'm barely booking any orders?"
This led me to examine several key areas:
1. Evaluate Your Marketing Strategy
I put my thinking cap on and asked: How can I increase my marketing so I'm actually getting out there and booking more wedding cakes? What can I do to expand my presence?
This meant looking at:
Networking opportunities
Word-of-mouth strategies
Paid advertising options
Overall marketing presence
When I started acting like a booked-solid cake designer, I approached my marketing with intentional consistency instead of sporadic efforts. I realized successful cake designers don't just wait for clients to find them—they strategically position themselves where their ideal clients are already looking and create a cohesive brand presence that speaks directly to their target market.
2. Honestly Assess Your Design Skills
I took a hard look at my cake designs and thought:
Are my designs truly special?
Am I as skilled as I think I am, or do I have room for improvement?
What can I do to become a better cake designer?
This honest self-assessment was uncomfortable but necessary. It pushed me to identify my strengths while acknowledging the specific areas where I needed to grow, allowing me to make targeted improvements that dramatically elevated the quality of my work.
3. Examine Your Business Practices
I scrutinized how I approached my cake business operations:
Was I leaving things to the last minute?
Was I being cheap with ingredients?
Were my purchases strategic, or was I wasting money on cute but unnecessary items like random sprinkles and cookie cutters?
Was I making empowered business decisions that actually benefited my growth?
This honest self-evaluation completely changed how I operate my business. I realized that successful cake designers aren't running around frantically at the last minute—they're organized and methodical. They invest in quality ingredients that elevate their products. They make intentional purchases that directly contribute to business growth.
Every decision they make comes from a place of empowerment and strategy, not impulse or scarcity. When I started operating my business this way, clients noticed the difference in quality, professionalism, and my own confidence level.
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4. Invest in Your Education
I asked myself:
Am I taking classes to become a better business owner and cake designer?
Or am I fooling myself, thinking I can figure it all out alone and magically start making more money?
Let me tell you - this was a game-changer for me. When I started investing in my education and stopped trying to DIY everything, my skills improved dramatically and my business mindset shifted.
The successful cake designer you want to become is constantly learning, growing, and investing in themselves. They understand that every class, every workshop, every business book is not an expense - it's an investment in their dream business and their future success.
Create Your Personalized Success Blueprint
Here's what I want you to do: Make a list of the habits and actions that your ideal successful cake designer self would be doing right now. Then commit to actually doing what's on that list.
Think about:
How they plan their week
How they interact with clients
How they price their work
How they present themselves online
How they manage their time
How they continue learning and improving
This blueprint is your personal roadmap to becoming that successful cake designer you envision. I've found that when you commit these habits to paper and review them daily, they gradually become second nature.
Your thoughts create your actions, your actions form your habits, and your habits ultimately shape your cake business reality. Remember, you're not pretending—you're practicing being the cake designer you're destined to become!
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The Power of Portfolio Building
One of the most powerful strategies I discovered was this: If you don't have the cake orders right now, start pretending that you do! Work on portfolio (dummy) cakes as if they were actual orders.
This accomplishes several important things:
It gets you into the rhythm of working on multiple cakes weekly
It helps you practice managing a busy schedule
It builds your portfolio to showcase more work
It boosts your confidence
It demonstrates to the universe that you're serious about your business
Think about it—when you eventually have that booked-solid cake business, you're going to be busy! You'll have a lot to manage. That reality isn't going to appear overnight; you need to gradually work up to it. By creating portfolio pieces regularly, you're essentially training yourself for the success that's coming.
Plus, this practice shows potential clients that you're actively designing and creating, which can attract more orders. It's a wonderful upward spiral!
Success Doesn't Happen Overnight
Remember, you won't go from one cake to five cakes in a weekend without preparation. You have to practice getting there. If you don't have the orders yet, produce the work anyway so you can:
Showcase more designs for clients to choose from
Grow your confidence
Show the universe you're taking your business seriously
Act like the successful cake designer you're becoming
The beautiful thing about this approach is that it creates a positive feedback loop that accelerates your business growth. As you create more portfolio pieces, your skills improve naturally, making your work even more appealing to potential clients. And most importantly, you'll start to truly believe in yourself as that booked-solid cake designer, which radiates confidence that customers can feel from a mile away!
What's Your Next Step?
What's one thing you're going to do in your cake business today to act like the business owner you want to become? Is it creating a portfolio piece? Upgrading your photography? Networking with wedding planners? Taking a new class to improve your skills?
Whatever it is, commit to it now. This small step could be the beginning of a complete transformation in your cake business.
I hope this post has inspired you to start embodying the successful cake designer you want to become.
Remember, your dream cake business is possible—you just need to start acting like you already have it.