How to Book More Cake Orders While Doing Less Work
Who doesn’t want to book more cake orders while doing less work?
Heck, I want to always do less and get way more in return for everything in life!
And today, I will show you how you can book more cake orders by doing less work.
Yes, you read that correctly.. book more by doing less so you can reach your income goals.
Start With a Clear Vision
One thing that you're going to thank me for later, but you have to commit to doing it: you need to think about how much money you want to make in your cake business. You need to have a vision of you earning that money, actually having that money, and the type of cake business that you want. You must have a clear vision and know how much money that you want, what you're actually going to do with the money, and you need to format this in your mind.
One thing that trips up a lot of people—and I will say this really tripped me up a lot—is you're taking all this action. You're doing this, you're doing that, you're posting on Instagram, you're posting on Facebook, you're advertising, you're networking, you just want more cake orders, but cake orders are not coming in. You really need to have a vision of what you're really looking to go for, and you need to have that in the front of your mind at all times.
This principle comes from Napoleon Hill from Think and Grow Rich or Wallace D. Wattles—but you need to have a vision of the star that you're actually aiming for.
With a clear vision, you will have laser focus on what direction you are headed. With clear focus, you will know what’s working for you, what’s not, and attract in what aligns with your bushiness. And repel anything that does not align with your overall vision.
Trust me with this first step.
This is manifesting 101. When you are crystal clear on what you want, you will ignore what doesn’t matter and begin to attract exactly what you need to make your cake business run more efficiently and build the profit you truly desire.
Evaluate What's Actually Working
Next, while you're owning a cake business, you need to actually evaluate what's working and what's not working. Because 80% of your cake orders are actually coming from 20% of the work that you're actually doing to obtain those cake orders. We're going to use this 80/20 rule in this blog, but it really does work.
A lot of times we're doing many things to get our cake business out there, when a lot of times many things you're doing aren't actually bringing you any results. This means you need to sit down and really evaluate:
What am I doing that's working?
What's bringing in the cake orders for me right now?
What's really working for me?
When you get clear on what’s working and what’s not working, you can eliminate what’s not working because it is wasting your precious time. And, you can put more focus on what is working and amplify your cake sales. Trust me, this works every time.
If you are still struggling to book more cake orders in your cake business, I’m here to help! I have a FREE eBook, My Top 4 Strategies to Double your Cake Orders in your Cake Biz. Click here to download, it’s located inside the Cake Business Library.
Focus on What Makes You Money
Then you need to stop doing what's not making you money and you need to do more of what IS making you money.
For me, it's going to be actually going out networking, getting more people to know about my cake business because I believe and know that networking and word-of-mouth is going to be the best form of advertising for my business because that has actually worked for me.
It's going to be keeping up with paying my advertising on sites like The Knot and Wedding Wire—just really paying for advertising because I believe that my clients are out there who actually go on those sites.
And it's also going to be just consistently giving good energy to my cake business, which kind of goes back to that first step of having that vision but also putting in good energy for my business. So that I know it's growing and everything versus having a negative, struggling mentality about my cake business.
I know what's really working for me, and now I'm going to actually help you take it back a few notches and to really evaluate how you're actually growing your cake business. Ask yourself, What is really working for you? If it's not working for you, then you need to stop doing it.
You really need to realize that not all strategies work for all cake business owners. I believe that they don't. You need to really focus in on what's really going to work for you. So make sure that you take stock on what's working and what's not working.
Reach More People By Doing Less
The next thing is going to be to really think about how you can reach more customers by doing less, and that's going to be: you need to advertise your cake business so more people are going to see you just by you investing in your business and your advertising.
I do believe that your cake business is going to grow after you have done a lot of focus on marketing, advertising, and getting your cake business out there. It's going to grow. You're going to get repeat orders from referrals and everything like that—just people knowing more about your cake business.
But you need to understand that the more people that you reach, the more chances those cake orders and inquiries are going to come back to you. So that means you need to consider what channels you can actually use so you're reaching more people:
Is it going to be through a wedding show?
Is it going to be advertising your business on popular wedding sites or blogs or local blogs?
Is it going to be advertising in a magazine?
You need to think bigger. You need to think expansion. So more people are aware that you are in business, so you're getting more inquiries.
This is a strategy that I love. One thing that you just need to probably admit is: I have to invest in advertising in my business so more people actually know that I exist. Because a lot of times people don't book their cakes with you because they don't even know that you're in business or that you even exist. That's a lot of times what can happen.
Let’s Pull this All Together and Take Action
I hope this blog post really helped to give you an awareness on how to actually grow your cake business by doing less work and really just evaluate what's really working in your cake business. Remember, it's not about working harder—it's about working smarter and focusing your energy on the strategies that bring real results.
When you take the time to step back and honestly assess what's working versus what's not, you'll be amazed at how much unnecessary effort you can eliminate. This isn't about cutting corners—it's about being smart with your time and resources so you can achieve greater success with less burnout.
And if you're looking for more resources to help you build an amazing cake business, charge premium prices, and maintain a fully booked calendar, I've created a comprehensive Cake Business Library filled with ebooks, templates, guides, and so much more. You can get access to all these resources by clicking the link below.
As cake designers, we often fall into the trap of thinking we need to do everything: perfect our recipes, master new decorating techniques, post on every social media platform, network at every event, and still find time to actually bake and decorate beautiful cakes. But the truth is, identifying your most effective strategies and doubling down on those will bring you far better results than spreading yourself too thin.
Remember these key points:
Have a clear vision of your financial goals
Use the 80/20 rule to identify what's actually working
Stop doing what's not bringing in orders
Invest in advertising to reach more people with less effort
Keep a positive, abundant mindset about your business
Follow a proven system (like my workshop teaches!)
Your dream cake business is possible, and you don't have to work yourself to exhaustion to achieve it. By being intentional with your efforts and investing wisely in advertising and growth strategies, you can book more high-value orders while actually enjoying your business again.
I will see you in the next post, and I truly hope these strategies transform your cake business the way they've transformed mine and so many of my students'. Until then, have a great time building your cake business!
Remember, you're not just making cakes—you're creating art that brings joy to people's most special moments. That's worth doing.
Take care and happy baking!