What to do about the Friends and Family Discount

Just last week, a sorority sister of mine text me about doing a My Little Pony cake for her 10 year old daughter.

This can sometimes be hard because I’m born and raised in Denver so I know a lot of people from way back and through several organizations I’m apart of.....And people feel because they “know” me, that equals an automatic hook-up. 

So, she wanted this 3-tiered cake pony cake. So naturally I gave her the quote. And also let her know to let me know if she wanted to go with me and move forward with me. No biggie.

No pressure right?

And you know what? She went ghost on me. Never responded back after I gave her the quote.

I guess she didn’t want to pay a tiered cake in the hundreds. 

Which is perfectly fine with me, I absolutely refuse to make any designed cake for under $100.

So what do you do about the F&F Discount?

Well, here’s the easy answer. 
 

Feel your way into giving discounts.

I can give you a yes/no answer but this is completely up to you and what feels good for your business. 

I only give discounts to my suuuuper loyal customers. And that’s 2 people. One friend who introduced me to my first $1000+ order back in 2011 and who’s been pretty loyal to me and ordered from me when I was a broke and struggling baker. The other, a business partner who continuously orders from my business in the thousands monthly BUT for her personal orders I give her a discount. 

If it’s for my family member’s birthday, I usually do a free cake because that’s their present! hehe. But my dad would pay full price for anything he asks me to make for him because he "gets it".

Other than that, I don’t offer discounts. It just makes it easier to make those judgement calls and it removes the guilt, pressure, or obligation. 

I totally get it when there’s a fine line you are trying to walk the fine line to please your customers yet make an income. 

So I say, just feel your way into giving discounts. If it feels yucky and like an obligation, don’t do it. 

You will probably regret the order later.

Understand that when you value your worth, value your business, and value your necessity to make income, other people will respect that. 

When you don’t, that’s when you get yourself into a lot of tough situations and not step into your business’ fullest potential by consistently undercharging.

How do you handle this situation? Email me back !

But, when you learn to be a High-End Cake Business, you attract better paying clients more consistently who will pay your prices. 

Stop attracting clients who want a discount/work with their budget and who want to pay you less than $8 per slice. 

you deserve better girlfriend.

I did this when business was slooooow…..

It’s sooooo frustrating.

You want results.

You want to work on cakes every week and conduct consultations every week.

Yet, your results are wishy-washy.

On some weekends you are busy. Then on some weekends your cake business is a ghost town.

And you know what? I’ve totally been there. 

I would love the busy weekends, working on my cakes, loving my business. Then I would sit and think, “Where are the customers?!”

And there’s something you can totally do about your business growth.

I feel that business happens to those who proactively get out there and make the business happen for them. 

I used to rely on friends, family, word of mouth, and social media to get book cake orders.

When honestly, that’s not enough. 

For instance when you want to book more orders, you want to think about how you are going to reach MORE people who don’t know your business.

I used to think everyone KNEW about Aspen Charm when really, they didn’t. 

(I was famous in my head before everyone else knew)

I thought, “okay, how can MORE people know about my business who don’t know me yet?”

And that’s when I had to step outside my comfort zone and do new things in my business to increase my bookings.

I created a brand new mini-course: Increase your Bookings my 50% to give you 10+ ways for you to help you increase your bookings by doing NEW ways of getting business.

Being an entrepreneur, you gotta put your Hustle Boots on and get the business you want.

And then, after you’ve consistently marketed and advertised your business, that’s when business flows to you without you putting in much effort. 

Increase your Bookings by 50% will guide you to run your business as a full-time business instead of a hobby biz owner who books orders every so often.

After going through Increase your Cake Bookings Mini-Course you will:

• Implement 10+ strategies to find new ways of booking cake orders, even getting reoccurring orders month after month.
• Learn my TOP 3 BEST strategies for how I book orders for Aspen Charm that work like a charm (haha like that?!)
• Understand why your marketing and advertising efforts aren’t enough and change that so you can book consistent orders.

And the best thing? This course is only $27.

Why $27? Cause I know how frustrating it can be to sit back, let time fly and not book the orders you want. 

Grab this now because the price will go up this week!

Remember, if you want the cake business you say you want, DO something about it!

Don’t let time fly by and expect business to land in your lap. 

With love and with sweet success to you!